MEN'S UNDERWEAR

VIEW MORE

WOMEN'S UNDERWEAR

VIEW MORE

MENS'S UNDERSHIRT

VIEW MORE

THE PROPERTIES OF WOOL

Why is Merino Wool so soft?

Australian Merino wool is the finest and softest wool in the world. Its natural benefits are so great that no other fiber – natural or artificial – can match.

A study carried out by researchers at the University of Sydney found that adults wearing woolen underwear fell asleep in just 12 minutes compared to 22 and 27 minutes for those wearing polyester and cotton. "Wool helps regulate your body temperature, keeping you in what's known as the 'thermal comfort zone' for 'more,'" explains Associate Professor Chin Moi Chow. "Therefore, not only do you fall asleep faster, but you also fall asleep more deeply."

Wool underwear contributes to a better night's sleep